Experiences and guides

Internationalization plan: Direct commercial mission Colombia and Peru.

The Chamber of Commerce of Spain, the Chamber of Malaga and the European Union with the European Regional Development Fund (ERDF), collaborate in the Xpande Program, which is a program of individualized support to companies that aims to support the internationalization of participating companies.

Bettergy has participated in this project with the intention of strengthening its internationalization and seeking commercial alliances in South America, specifically in the countries of Colombia and Peru. The Program consists of an advisory phase and a support phase:

Advisory phase:

Through this program, during the advisory phase, the participating companies will work together with a specialized advisor from their Chamber of Commerce, who will guide and advise on the preparation of an Internationalization Plan that will allow them to open new markets with a stable character, as well as how to improve your competitiveness globally.

For this the company will maintain face-to-face work sessions with its advisor and will receive partial reports of the advanced work according to the following milestones:

• Diagnosis of the international potential of the company.
• Selection of markets according to a personalized analysis of both the company and the markets of greatest interest.
• Analysis of the competitive position of the company, customer segmentation, and study of possible channels in the selected market.
• Design of a communication and marketing strategy in the foreign market aimed at the customer segment and selected marketing channels.
• Design of a Business Plan that incorporates both a plan of specific actions and an economic-financial plan and a business model to be developed in the target foreign market.

Once the work sessions are concluded, the company will receive its Integral Internationalization Plan.

Aid phase:

For the aid phase, the company will have a maximum budget of € 9,000 (VAT not included) to be spent in a list of eligible expenses, in the co-financing percentages described in the call and to spend until the end date of the participation of the company in the Program. The objective of this phase is to support the company in the development of its internationalization process in its target foreign markets.

Source: Cámara Málaga

This post is also available in: Spanish